⚠ Summarised by AI based on an external source. Last updated: 23 Mar 2026. Starthubs is not liable for any inaccuracies. Always consult the official challenge information.
Paris Saint-Germain is calling on innovative scale-ups to join the third cohort of PSG Labs — the first innovation accelerator ever launched by a football club, hosted at Station F in Paris. Selected companies co-develop and pilot their solutions directly within PSG's business and performance environment, gaining access to one of the world's most recognised sports brands and a global fan community of over 500 million. Applications for Batch #3 (Spring 2026) are open now, with a selection day on April 14 and programme start on May 19.
What is PSG Labs looking for?
PSG Labs works with scale-ups that can solve concrete innovation challenges across PSG's business and performance units. The eight current challenge areas for Batch #3 are:
- Fan data acquisition, enrichment and monetisation
- Sponsoring tools: data clean rooms and sponsoring OS
- Platforms for community building and management
- Mental health B2C platforms
- Video analytics: real-time processing of training video feeds
- Unstructured data processing
- IT stack maturity and obsolescence monitoring
- Outside-of-stadium fan experiences
Companies apply to one of these challenges. Shortlisted applicants refine their solution with PSG Labs experts before the selection day, after which selected companies enter a 3-month co-development and pilot phase within PSG's real operating environment. More details are available on the official PSG Labs website.
Who is this for?
Scale-ups and growth-stage companies with annual revenue above €300,000. The programme is open to companies from any country. Given the on-site collaboration at Station F in Paris, participants should be prepared for regular in-person presence in Paris during the 3-month programme. This is not a programme for early-stage startups or pre-revenue companies.
What's in it for you?
- 3-month co-development and pilot programme within PSG's real operational environment
- Direct collaboration with PSG's business, digital and performance teams
- Real-world product testing and validation with one of the world's most visible sports organisations
- Access to PSG's global ecosystem, athlete network and 500M+ fan community for go-to-market acceleration
- Presence at Station F — the world's largest startup campus
- Successful pilots may lead to broader collaboration within PSG's ecosystem