The retail landscape is undergoing significant changes. Supermarkets, for instance, are removing their service counters, and many stores are shifting towards self-service. It is important for us, as Nederlandse Loterij (the Dutch lottery), to continue ensuring an easy, fun and convenient purchasing process for our customers.
At Nederlandse Loterij, we understand the value of a smooth and enjoyable shopping experience for our players. Buying a lottery ticket or scratch card represents more than just a transaction; it's about the excitement and dreams it brings. In today's changing retail landscape, we want to continue exceeding our players' expectations.
Do you have an innovative concept that can elevate the retail experience at our stores to new heights? We would love to receive your submission. Together, we can create a retail experience that continues to inspire.
Heb jij een innovatief concept dat de beleving bij onze retailers naar nieuwe hoogten kan tillen? Dan ontvangen wij graag je inzending. Samen creëren we een retailervaring die blijft inspireren.
About us
Nederlandse Loterij is the largest lottery and iGaming organization in the Netherlands, responsible for ten well-known brands: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten, TOTO Winkel, TOTO Sport, TOTO Casino, and Winn-itt. As an organization with a wide range of prize lotteries, sports betting, and online games, we exist to execute the Dutch gambling policies. In this consumer protection, the prevention of gambling addiction, and the fight against fraud and crime are always at the forefront of our efforts. We also exist to contribute millions of euros to society, sports, and 18 good causes.
For more information visit: https://www.nederlandseloterij.nl
What are we looking for?
In the changing retail landscape, we are looking for new ways to keep the purchase of our products easy and enjoyable. You can consider the following areas of development, but feel free to surprise us if your specific solution isn't mentioned here:
- Innovative Store Experience: Creative approaches and technology to enhance the in-store experience for players.
- Efficient Transaction Methods: Exploration of new payment and transaction methods that simplify and expedite the purchase process.
- Personalization and Loyalty: Ideas to strengthen the relationship between players and Nederlandse Loterij through personalized offers, loyalty programs, and targeted communication that increase engagement.
- Online-to-Offline Integration: Exploring ways to seamlessly integrate the online and offline store experience, allowing players to switch between different channels smoothly.
- Sustainable and Environmentally Friendly Approach: Initiatives focusing on sustainability and environmental friendliness within the retail environment, including considerations for packaging, materials, and energy efficiency.
What are we not looking for?
- Solutions targeting youth or young adults
- Solutions that enable the sale of lottery products to customers under 18
- Solutions that encourage excessive and irresponsible gambling
Why participate in this open call?
- Knowledge & Resources: Within Nederlandse Loterij, we possess a wealth of knowledge, expertise, and resources that you can leverage to take your business or idea to the next level.
- Funding: At Nederlandse Loterij, we are seeking ideas, startups, and scale-ups that align with our strategy. With this goal in mind, we are willing to explore collaborations and provide financial support.
- Network: Nederlandse Loterij is at the heart of a thriving ecosystem with strong connections within and outside the industry. We are committed to helping startups and scale-ups find their way to the market and facilitating relevant introductions to achieve common goals.
How does it work?
Submit a brief and concise pitch (see below). Upon receiving your pitch, you will receive a confirmation. Our team will evaluate all submissions and invite the most interesting and suitable proposals for a personal meeting at Nederlandse Loterij. If there is potential for collaboration, further discussions about a partnership will follow.
Pitch format
- Pitches must be submitted in Dutch or English and can contain a maximum of 6 pages/18 slides
- Pitches can be submitted in the form of a presentation, slide deck, or letter, but must be uploaded as a PDF file (landscape or portrait, A4 size - maximum 30MB)
- Videos, sample websites, etc., can be added as links
The pitch should include the following components:
- A description of your product or solution (up to 3 pages/9 slides)
- A description of your company & team (up to 1 page/3 slides)
- A description of your growth ambition and needs (up to 2 pages/6 slides)
Timeline
- November 7: Open call launch
- January 31: Open call deadline
- No later than February 20: Response with a potential invitation for a meeting at Nederlandse Loterij
- Q3 2024: Start of the pilot