Nederlandse Loterij, the Dutch lottery, has a long history that began nearly 300 years ago with our first lottery drawing. The landscape of lotteries and iGaming has changed significantly in recent years. It has become crucial to continue to develop and innovate to provide a sustainable and future-proof product offering. In this open call, we are seeking new partnerships with entrepreneurs and businesses to make our products future-proof.
Step into the time machine and travel back to the year 1726. The year in which the very first Staatsloterij (State Lottery) drawing took place, with 120,000 tickets being sold for 20 guilders each. The excitement was palpable because there was a whopping 30,000 guilders to be won. The drawing itself took several days, with each ticket being drawn one by one to leave no doubt about its fairness. This marked the beginning of the Staatsloterij: one of the oldest, still-operating lotteries in the world.
Now, nearly 300 years later, the Oudejaarstrekking (New Year's Eve drawing) of the Staatsloterij sells over 7 million tickets. Today more than half of our players purchase their tickets online. And the drawing itself? It's completely digitized and takes place with a simple push of a button.
A lottery exists to raise funds for the greater good and to provide an attractive and legal gambling offering. The demand for lotteries and gambling may be timeless, but its execution keeps evolving. We believe that the future of lotteries and gambling may look different, and that's what this challenging open call is all about. We are searching for parties with a vision for our future product offerings and a solution that brings us closer to it.
Do you have solutions for making our products future-proof, ensuring our relevance in 5, 10, 20 or 300 years? We look forward to receiving your submission!
About us
Nederlandse Loterij is the largest lottery and iGaming organization in the Netherlands, responsible for ten well-known brands: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten, TOTO Winkel, TOTO Sport, TOTO Casino, and Winn-itt. As an organization with a wide range of prize lotteries, sports betting, and online games, we exist to execute the Dutch gambling policies. In this consumer protection, the prevention of gambling addiction, and the fight against fraud and crime are always at the forefront of our efforts. We also exist to contribute millions of euros to society, sports, and 18 good causes.
For more information visit: https://www.nederlandseloterij.nl
What are we looking for?
You can consider the following areas of development, but feel free to surprise us if your specific solution isn't mentioned here:
- New Game Formats: New technologies enable new forms of gambling. Please be mindful of legal limitations.
- New Appearances: Existing games or components of games can be offered in new ways.
- New Participation Methods: Exploration of how and where our games are purchased and how they are played.
- New Collaborations/Applications: Partnerships can lead to new applications, such as using gambling to promote healthier living.
We're not just looking for a vision but also the practical application that we can implement today.
What are we not looking for?
Solutions must comply with current laws and regulations. This specifically refers to the Wet op de Kansspelen (WoK) and the Kansspelen op Afstand(KOA). If you have questions about this, please feel free to ask.
Solutions should not promote excessive or irresponsible gambling.
Why participate in this open call?
- Knowledge & Resources: Within Nederlandse Loterij, we possess a wealth of knowledge, expertise, and resources that you can leverage to take your business or idea to the next level.
- Funding: At Nederlandse Loterij, we are seeking ideas, startups, and scale-ups that align with our strategy. With this goal in mind, we are willing to explore collaborations and provide financial support.
- Network: Nederlandse Loterij is at the heart of a thriving ecosystem with strong connections within and outside the industry. We are committed to helping startups and scale-ups find their way to the market and facilitating relevant introductions to achieve common goals.
How does it work?
Submit a brief and concise pitch (see below). Upon receiving your pitch, you will receive a confirmation. Our team will evaluate all submissions and invite the most interesting and suitable proposals for a personal meeting at Nederlandse Loterij. If there is potential for collaboration, further discussions about a partnership will follow.
Pitch format:
- Pitches must be submitted in Dutch or English and can contain a maximum of 6 pages/18 slides
- Pitches can be submitted in the form of a presentation, slide deck, or letter, but must be uploaded as a PDF file (landscape or portrait, A4 size - maximum 30MB)
- Videos, sample websites, etc., can be added as links
The pitch should include the following components:
- A description of your product or solution (up to 3 pages/9 slides)
- A description of your company & team (up to 1 page/3 slides)
- A description of your growth ambition and needs (up to 2 pages/6 slides)
Timeline:
- November 7: Open call launch
- January 31: Open call deadline
- No later than February 20: Response with a potential invitation for a meeting at Nederlandse Loterij
- Q3 2024: Start of the pilot