Greencovery - a Wageningen based startup - is here to generate value from food and drink production side streams. We accelerate the time-to-market of upcycled food ingredients. We work in partnership with innovative food companies to develop new upcycled ingredients. By leveraging our multifunctional separation technology and our food application expertise we support them in building a customer base and tapping into high potential markets. Our upcycled ingredients are savory and sweet flavors, plant- based proteins and fibers, dairy fats and dairy proteins. All of them with a unique added value beyond its upcycled nature.
We are actively seeking innovative food companies interested in incorporating upcycled ingredients into their formulations. Our upcycled ingredients offer versatile replacements for existing components in food applications, such as fats and fibers, as well as offer new functionalities and benefits like clean label, nutritional value, and with a neutral taste. Embracing upcycling not only allows food brands to diminish their environmental impact but also empowers consumers to make a positive contribution through their consumption choices.
Our range of ingredients for this challenge include:
- Dairy fat from Parmesan cheese rinds. Perfect to support flavor release and a buttery texture.
- Oat fiber from the production of oatmilk. Is an insoluble fiber that can improve nutritional value, improve juiciness and texture of products. It has a light brown color and neutral taste.
- Okara (soy) fiber from the production of soymilk. Is an insoluble fiber that can improve nutritional value, improve juiciness and texture of products. It has a beige color and neutral taste.
- Barley-corn fiber from the production of beer. Is an insoluble fiber that can improve nutritional value, improve juiciness and texture of products. It has a light brown color and neutral taste.
What we are looking for
We are looking for food innovators (startups, sme’s and corporates) in the areas of snacks, bakery, culinary and meat alternatives to work with us on co-developing food prototypes and concepts of upcycled food products using our upcycled ingredients. For this challenge we’re looking to explore the following upcycled ingredients:
- Dairy fat from parmesan rinds, and
- insoluble fibers from different plant sources: soy, oat and barley-corn.
All our upcycled ingredients are high quality, enable clean label, are neutral in taste and can be applied in a variety of products.
Discover our upcycled ingredients – fibers and dairy fat –
Are you ready to elevate your snacks, bakery products, culinary creations, and meat substitutes and make a difference for your brand and for the planet? Get in touch with us!
What we offer:
- Samples of the ingredients of interest available for prototyping food products.
- Co-develop prototypes using upcycled ingredients, we can support you on discovering the technical advantages of the ingredient and add value to your product.
- Upcycling is a relatively new concept, both for brands and products, therefore we can help you in navigating the barriers of entry.
This challenge is part of the Sidestream Innovation Challenge 2023, which consists of a total of 9 challenges in the field of valorization solutions and upcycling ingredients offered.
Conditions for Participation:
- Sample size for initial prototyping may be limited to a few hundred grams due to our current production capacity, yet arrangements can be done for future scale up.
- Highly innovative and pioneer spirit with a passion to reduce food loss through your products.
How does it work?
- Send in a short and concise pitch deck with your solution using upcycled ingredients.
- As soon as you have uploaded your pitch, you will receive a confirmation so that you know that we have received your pitch;
- Your pitch is only visible to Greencovery;
- After the deadline, Greencovery will assess all pitches individually and invite the companies with the most interesting solutions for a 1:1 conversation to get to know each other and look for opportunities to collaborate.
Pitch Format
- Send in a short and concise pitch deck of your solution (max 4 pages / 12 slides) with description of the following two parts:
- A description of your product or solution:
Give a short description of your product or solution, as detailed and visual as possible. In which phase is the solution? - A description of your company & team;
How and when was your company founded? In which phase are you? How many people? In which market are you active? Also a short description of the (managing) team.
- A description of your product or solution:
- The pitch deck may be submitted in free form (presentation, slide deck, letter form), but must be uploaded as a PDF file (landscape or portrait A4 - max 30MB). Videos, example websites, etc. can be included as a link.
Timeline
- December 7 at 17.00 CET: Deadline challenge
- December 8 – December 20: Review period
- January 2024: 1:1 conversations
- Q1/Q2 2024 onwards: Discuss and start collaboration
Terms & Conditions
- Participation is open for startups, scale-ups, SMEs, grown-ups, innovators and scientists with an innovative product and/or technology.
- You will remain the owner of your intellectual rights, concept or solution in your pitch, until you agree otherwise.
- We strongly advise you to document everything you share with others and mention that information provided is confidential and intellectual property rights remain with you/ your company until agreed otherwise.
- Be aware of the fact that your pitch (and concepts and ideas in it) will be viewed and be shared with (internal) stakeholders. Keep IP sensitive unique (technical) details out of your pitch, keep it a secret that you can share later.
- Download Terms & Conditions